Understand the work behind the job title.
Personal University role pages help you look past titles and into the actual responsibilities, decisions, skills, tools, and patterns of work that define a role in practice.
Explore the kinds of work people actually do.
These families are broad starting points. Individual role pages can later go deeper into responsibilities, workflows, tools, capability requirements, common transitions, and real examples.
Founder & Venture Roles
Roles focused on creating, validating, launching, operating, and growing new ventures.
- Founder / Co-Founder
- Venture Builder
- Entrepreneur-in-Residence
- Venture Analyst
Marketing & Growth Roles
Roles responsible for audience, positioning, pipeline, campaigns, channels, and commercial growth.
- Growth Marketer
- Brand Manager
- Content Strategist
- SEO Specialist
Media & Creative Roles
Roles that turn ideas into visual, editorial, video, presentation, and campaign assets.
- Content Producer
- Designer
- Video Producer
- Creative Strategist
Operations & Finance Roles
Roles that improve coordination, visibility, budgeting, reporting, process, and organizational discipline.
- Operations Manager
- Project Coordinator
- Finance Analyst
- Business Operations Lead
Technology & Automation Roles
Roles focused on websites, workflows, tools, integrations, digital infrastructure, and technical operations.
- Systems Specialist
- Automation Builder
- Web Producer
- Technical Project Manager
Data & AI Roles
Roles that use data, research, models, analytics, and AI-enabled workflows to improve decisions and execution.
- Data Analyst
- AI Operations Specialist
- Research Analyst
- Analytics Lead
Education & Training Roles
Roles that design learning, facilitate development, build curriculum, and help people improve capability.
- Instructional Designer
- Trainer
- Program Manager
- Learning Experience Designer
Commerce & Revenue Roles
Roles responsible for offers, sales, customers, commercial channels, marketplaces, and revenue operations.
- Account Manager
- Sales Operations Specialist
- E-Commerce Manager
- Business Development Manager
Talent & HR Roles
Roles that recruit, onboard, develop, coordinate, and support people inside organizations and programs.
- Recruiter
- People Operations Specialist
- Talent Development Lead
- Program Coordinator
Context → Responsibilities → Capability → Evidence
A useful role page should do more than describe a job. It should help someone understand what the role is for, what the person owns, what professional capabilities matter, and what evidence would show that the work is being done well.
One role can draw from several skill areas at once.
A strong role map should show the mix. An operations manager may need finance, systems, communication, project coordination, and people skills. A founder may need almost every domain at different moments.
Growth Manager
A Growth Manager may need audience research, positioning, SEO, CRM, campaign analytics, experimentation, landing-page conversion, automation, and reporting. The title is only the container; the work is the useful detail.
Explore related Skills →Ask what changes when the role changes.
What are you responsible for?
Two roles may use similar skills but own very different outcomes, budgets, decisions, or stakeholder relationships.
How specialized is the work?
A generalist may touch many capabilities. A specialist may go much deeper into one part of the same system.
What decisions are you trusted to make?
Progression often changes less through task count and more through the scope, ambiguity, and consequence of decisions.
A role can be a destination, a bridge, or simply something worth understanding.
Personal University should help learners explore roles without implying that everyone must move upward through a single hierarchy. People can move sideways, combine roles, specialize, return to earlier work, build a portfolio career, or use role knowledge simply to collaborate better.
Progression and role understanding are related, but not the same.
Step Up Japan can help someone ask where they are and what might come next. Personal University can then help them understand the actual work behind a role before they decide whether it belongs in that next step.
Role pages can become a bridge into precise professional work.
As the role library develops, each role can reference selected units from The 120 to show the work behind the title without reproducing the entire taxonomy.
Explain the role
What it is, what it owns, what decisions it makes, which skills matter, and how someone might prepare for it.
Specify the work
Which concrete professional work units are commonly performed inside the role and what evidence those units can produce.
Look past the title and learn the work.
As the role library grows, Personal University can connect each role to skills, cases, resources, professional work units, and possible development paths.